Shadeh Smith, Creative Director
Fifteen years leading creative across music, brands, and live culture, from Atlantic Records to founding Everyday Dreamer. Concept through fabrication, across physical, digital, and live production.
Approach
I look for where culture connects, then move across mediums to meet it, building for what each project needs: a set, a film, a campaign, a platform, a live show.
Selected Work
Creative Direction & Production
Wonzimer Gallery, Los Angeles
Directed the launch of Mantl, a platform built on one idea: value should return to an artist on every resale, not just the first one. Built the exhibition, the room, and the audience to bring that idea to a room full of collectors.
Creative Direction & World-Building
Arkham Knight Livestream
Built four custom sets inside a warehouse for a seven-day livestream, functioning as a fully livable space where Kai and his team stayed for the full run of the broadcast.
Creative Direction & Live Production
Fortnite Livestream, with Epic Games
Turned a residential house into a playable Fortnite world for a five-day stream, with Epic Games watching the build. Every set piece was built physically on site, including a 12-foot cheeseburger constructed in the driveway.
Creative Direction & Team Leadership
Streamer University, Live Finale
Recreated the CGI world from Kai's own trailer as a physical, broadcast-ready set, built on a compressed production timeline ahead of the live finale.
Creative Direction & Fabrication
Original Bedroom Rebuild
Rebuilt Adin's original bedroom setup, the one he became famous streaming from, with no blueprints or source files, reverse-engineered from stream footage, prop by prop, to match it exactly.
Creative Direction, Design & Fabrication
ComplexCon Installation
Designed and built Hellstar's 50×50 footprint at ComplexCon. It ran as the highest-grossing booth on the floor that year.
Vision, Experiential Design & Partnerships
Founder & Creative Director
Founded and built She Made It into a live platform for underrepresented filmmakers, offering mentorship and industry access backed by Amazon Music and Billboard, running programming across LA and New York.
Creative Direction & Live Capture
with New World Symphony
Directed the visual language bridging Drake's catalogue with a live Tchaikovsky performance, covering lighting, screen content, and multi-camera capture across the full production.
Creative Direction & Production
Jamaica Campaign, with Warner Music
Directed Sprite's Jamaica campaign with Mahalia, covering hero film, documentary capture, and campaign stills, all shot on location as one visual world.
Creative Direction, End to End
Blue Water Road
Led the Blue Water Road campaign world end to end: album art, packaging, a pop-up shop, and brand collaborations with Calm and Waze, every touchpoint speaking the same visual language.
Get in touch